L&F_Tocqueville_ReBrand_UWC-4.jpg
 Objective: To rename and rebrand the long-standing Alexis de Tocqueville Society Major Donor's program. Making it more relevant to new members and easier to remember. Thus increasing SEO and membership.

Objective: To rename and rebrand the long-standing Alexis de Tocqueville Society Major Donor's program. Making it more relevant to new members and easier to remember. Thus increasing SEO and membership.

 AFTER: New name, logo and tagline. Featuring primary coloration.

AFTER: New name, logo and tagline. Featuring primary coloration.

 New color palette alternates. Plus a black and white version with a subtle stroke outline.

New color palette alternates. Plus a black and white version with a subtle stroke outline.

 United Way Champions animated banner to be used on landing page.

United Way Champions animated banner to be used on landing page.

 Click on animated slide to launch United Way Champions Micro-Site.

Click on animated slide to launch United Way Champions Micro-Site.