

Objective: To rename and rebrand the long-standing Alexis de Tocqueville Society Major Donor's program. Making it more relevant to new members and easier to remember. Thus increasing SEO and membership.

AFTER: New name, logo and tagline. Featuring primary coloration.

New color palette alternates. Plus a black and white version with a subtle stroke outline.

United Way Champions animated banner to be used on landing page.
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